Following our recent advisory board insights, we’re pleased to share our latest report: Sales Pitches That Decision Makers Really Want To See.
As we move through 2026, the quality of your sales capability isn’t just important – it’s likely your primary lever for growth. Yet experienced decision makers tell us they’re repeatedly frustrated by pitches that miss the mark. Competition in 2026 is rife, so the gap between average and exceptional pitching has never been more valuable.
Research Insights
We commissioned research interviewing CEOs, CIOs and Managing Directors who represent billions in purchasing power across multiple sectors. Their candid responses reveal exactly what they do and don’t want to see when being pitched to.
Inside, you’ll discover:
- Authenticity – Why being genuine matters more than any sales persona
- Research & Reference – How to demonstrate you’ve done your homework (without overdoing it)
- Solution Fit – Tailoring your approach so prospects don’t have to connect the dots themselves
- Proof – The tangible evidence that closes deals
- Presentation Style – Why passion and active listening beat PowerPoint every time
The insights are candid, practical, and immediately applicable, whether you’re refining your own approach or evaluating the sales capability within your team.
If This Highlights a Commercial Capability Gap…
We know the difference that exceptional sales leaders can make. If the advice in this guide reveals a gap in your commercial team, or you’re planning growth that requires stronger / deeper sales capability, we’re here to help.
👉 Find The Sales Leadership That Will Drive Your 2026 Growth
Since 2013, we’ve recruited permanent and interim commercial leaders, growth experts who know what the decision makers want. Whether you need a CRO, Commercial or Sales Director to transform your sales culture, or interim/fractional leadership to accelerate performance during a critical growth phase, our team has the experience to find the right fit for your business, fast.
We deliver shortlists in 2-4 weeks for permanent roles or 2-4 days for interim assignments, and we fill 99% of the vacancies we’re mandated for.
If you’d like a conversation to explore your business options, including how the right commercial talent could accelerate your 2026 growth plans, simply call NJR on 0207 118 0540.
