Formed in 2010, Insurethebox has pioneered telematics-based car insurance. By fitting an ‘in-tele-box’ into a car, the company can base its insurance premiums on meaningful data such as how safely someone drives; incorporating things like the time of day or night they drive, their speed on different sorts of roads, whether they brake or accelerate sharply or take breaks on long journeys. Such insight together with motorway miles, total mileage and number of journeys, provides a rich picture of the potential customer, so that more cost effective premiums are offered to safer drivers.
With everyone shopping around for insurance, a business built on this model had huge potential. However, the insurance arena is highly competitive. Insurethebox needed to fend off competitors and quickly capitalise on the fresh appeal of its approach. That meant being able to flex up its team fast.
Insurethebox approached Norrie Johnston Recruitment with an initial brief to find a Group Head of HR. Rex took the brief and drawing on his considerable Insurance / Financial Services recruitment sector experience working with ambitious brands and complex organisations such as Direct Line, RBS Insurance, XL Insurance, Legal & General, American Express, and RSA he set to work. Within weeks the role was filled. This gave Insurethebox the confidence to give NJR further briefs. Rex has also been instrumental in shaping the Senior Management Team at Insurethebox having also found the company their Chief Financial Officer in addition to providing high quality Interim Managers.
Thanks in part to highly responsive and rapid recruitment support from NJR, Insurethebox has been able the grasp the market opportunity as a result it has in excess of a 50% share of the UK telematics market.